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Overwhelming 8K HDR realism, driven by human-like intelligence

See just how close you can bring viewing audiences to the real world. The FWD-85Z9J 85" BRAVIA MASTER Series Professional Display partners exquisite 8K HDR image quality with intuitive operation and exquisite styling that’s a perfect match for any corporate environment.

Optimised for professional display applications, BRAVIA MASTER Series harnesses the full power of cutting-edge Sony picture technologies. Our Backlight Master Drive full-array LED technology is teamed with the ground-breaking Cognitive Processor XR – a uniquely potent combination that ensures vibrant 8K images, bursting with unprecedented levels of detail, rich colour and spectacular contrast.

8K big-screen pictures are matched by the powerfully minimalist design that's sure to impress in any setting. Picture and audio are in perfect harmony with Sony's Acoustic Multi-Audio™ system for a captivating audiovisual performance

For even greater peace of mind there's the added reassurance of our 3 Years warranty with Repair or if necessary advanced exchange handled by local partner, on premise where possible. You can also choose to extend your support for an additional 2 years.

8K image resolution (7680 × 4320 pixels)

8K offers 16 times the detail of Full HD, with an extraordinary resolution of over 33 million pixels bringing extra clarity to corporate display, education and digital signage applications.

Spectacularly lifelike 8K HDR images

Powered by our Cognitive Processor XR – featuring XR HDR Remaster, XR Motion and 8K XR Super Resolution – scenes are reproduced with a breathtaking palette of tones, shades and gradations for pictures that are always astonishingly real.

Full-array LED backlight

Our full-array LED backlight technology combines an ultra-dense LED structure with a unique local dimming algorithm and advanced optical design. Powered by the cutting-edge Cognitive Processor XR, this delivers incredibly deep black, dazzling lights and more vibrant colour.

Wider colour with XR TRILUMINOS Pro™

Powered by our ground-breaking Cognitive Processor XR, XR TRILUMINOS Pro™ allows BRAVIA to access a wider palette of colours, expressing the subtlest differences as seen in the real world. An enhanced hue and saturation range reveals more natural shades and precise tonal details, even in dark scenes and with hard-to-reproduce pale colours.

Experience greater contrast

XR Contrast Booster means that bright areas stay brighter and dark areas darker – ensuring that critical picture details aren’t overwhelmed by deep shadows or lost in blown-out highlights.

Everything smooth, bright and clear

LED XR Motion Clarity™ technology keeps whatever’s happening on screen smooth, bright and clear. Each ‘blink’ of the display is individually controlled and its duration optimised. Screen brightness is also boosted momentarily when needed so you don’t miss a thing.

Vibrant colour from any angle

X-Wide Angle™ technology ensures that faithful shades of vibrant colour can be enjoyed accurately from any viewing angle – giving everyone in the room a clear picture of presentations, signage and more.

Pictures and sound in perfect harmony

Acoustic Multi-Audio™ includes four powerful front facing speakers, reproducing truer, more authentic sound that perfectly complements the beautiful images on screen.

Do more with Android TV

Discover a world of apps and online content powered by Android TV. Use Voice Search to find content easily with no typing.

Google Chromecast and Apple Airplay

With Google Chromecast and Apple Airplay built-in, it’s easy to mirror content and enjoy it super-sized on BRAVIA.

Flexible mounting and installation

BRAVIA Professional Displays offer flexible installation options, with VESA standard mounting for easy integration into a wide range of environments.

Greater peace of mind

There's the added reassurance of our 3 Years warranty with Repair or if necessary advanced exchange handled by local partner, on premise where possible. You can also choose to extend your support for an additional 2 years.